Our Story

Our Story

Empowering Style, Inspiring Confidence Since 2016

Founded in May 2016, Hashtag Fashion was born with a bold vision: to bring stylish, high-quality Western wear to Pakistan at prices everyone can afford. We believe fashion has no boundaries — it should be accessible, expressive, and confidence-boosting.

👩🎨 Our Founder: Ayesha Rehman

The heart behind Hashtag Fashion is Ayesha Rehman, a visionary designer committed to redefining Pakistan’s fashion landscape. Her creative energy and focus on trend-forward designs helped shape Hashtag into one of the country’s most trusted names in Western fashion.

🧵 From Sketch to Reality

Every item at Hashtag is designed in-house, from the first sketch to the final stitch. This dedication ensures a level of originality and quality rarely seen in the market. Every piece you wear from us carries a story — thoughtfully created, beautifully executed.

💸 Fashion That’s Affordable

Style should never be a luxury. We bring you Western-inspired trends that are affordable without ever compromising on quality. Whether you’re dressing for a casual brunch or a special event, we make sure you look and feel your best — without breaking the bank.


WHY CHOOSE HASHTAG FASHION?

Quality: We use premium materials and careful craftsmanship in everything we produce.
Innovation: Our collections are inspired by global trends and designed with originality.
Customer Focus: From easy returns to fast delivery, your satisfaction comes first.
Community Love: Proudly made in Pakistan, and proudly supporting Pakistani fashion.


🌍 Worldwide, Western & Wow-Worthy

Looking for the perfect Western outfit in Pakistan? You’ve found it.

Hashtag Fashion brings stylish, Western-inspired clothing designed in Pakistan and loved across the globe — from the United States to the UAE and beyond. Whether you're shopping for everyday wear or a standout event piece, we've got just the look.

💃 Our Collection Includes:

  • Dresses

  • Co-ord Sets

  • Top & Skirt Sets

  • Jumpsuits

  • Lounge Wear

🎨 NEW! Explore our vibrant range of colored dresses — starting with timeless blacks and expanding into elegant, bold hues.


A Style That Speaks You

Hashtag’s Western wear stands out for its clean cuts, modern fits, and fashion-forward detailing. Every piece reflects a fusion of global style with local flair, designed to turn heads and make you feel unstoppable.


JOIN THE HASHTAG MOVEMENT

With Hashtag Fashion, you're not just wearing clothes — you're embracing confidence, creativity, and class. Shop now and experience fashion the way it was meant to be.

Thank you for choosing Hashtag Fashion. Let’s redefine Western fashion in Pakistan — together.

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